Ken Jones Ski Mart Blog

The North Face Jackets and Apparel at Ken Jones Ski Mart!

Posted by Administrator on 1/27/2015

North Face jackets from Ken JonesNo matter where you find yourself in the world, there’s always a good chance that you’re going to see North Face jackets and apparel being worn. And one may be quick to think that the high prevalence of North Face jackets is symbolic of the notion that they’re simply the style. Which would be true of most clothing companies, but not with The North Face. No, they’ve become such a large, international company by staying true to their roots – providing the public with the highest quality outdoor gear available.

The North Face brings over 40 years of innovation into every product they design and sell. Back in 1966, Doug and Susie Tompkins saw a need for durable, practical, and affordable outdoor wear so opened their first storefront in San Francisco’s North Beach. Back then, “backpacking” wasn’t even a term and skiers, hikers, campers, outdoor enthusiasts, and adventurers had to shop at military supply stores only to buy heavy outdoor gear that was cumbersome out “in the field.”

A Rising Tide

As any seasoned mountain climber will tell you, the north face of any mountain happens to be the most challenging. This is why Doug and Suzie Tompkins named their new brand of outdoor clothing “The North Face.” They wanted to highlight mankind’s ability to overcome severe obstacles and to enthusiastically face life’s challenges with a spirit as tough as the highest mountains imaginable.

There were striking social changes happening in San Francisco in the sixties and The North Face’s first storefront quickly became a hangout for outdoor enthusiasts from across the country. The Grateful Dead even played at the store’s opening party! The North Face was born in an era where the freedom of expression and the public’s growing recreational time combined to form a movement that celebrated a return to nature. Camping, skiing, hiking, and other outdoor activities now had a new foothold in America and it only grew over time. Over the last four decades, The North Face has grown from having one storefront in San Francisco to being an international, billion-dollar company because of its irreverent respect for nature and for those who strive to enjoy it.

If you’re interested in North Face Jackets and Apparel, contact us at: 1-866-892-7607

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